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The Kutch Mahila Vikas Sangathan KMVS is a collective group of rural women based in the western state of Gujarat. Forming self sustaining producer groups these women have come together to improve their socio and economic status.
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About: The Bombay Bedspread Company is a trading name of Clayduck Interactive Ltd. (Reg no: 03920020 , Registered in England & Wales). The Bombay Bedspread Company is a registered importer & member of the British Association for Fair Trade Shops – BAFTS. So, who are we and why are we selling Indian bedspreads? The Bombay Bedspread Company commenced trading in August 2005 by a husband and wife team from Staines, Middlesex. Raj, originally from Bombay, and Janet from Lancashire, decided to start the business when their presents of Indian bedspreads to family and friends were met with so much enthusiasm and requests for more … (full text).
Presentation of the professional activity: … KMVS was founded in 1989 with the overall aim of empowering women to increase their sustainable income. They support a variety of programmes which encourage village and tribal unity with particular emphasis on women becoming more involved in the social and political arenas.
Their projects include setting up local radio stations which help in education for many illiterate villagers to ensuring water supply to drought prone areas and environmental management. Today there are over 4000 members, with at least 1200 being traditional artisans.
There is a strong tradition of embroidery among the tribal women of the area but over the years they found that the middlemen were demanding quantity over quality and paying a paltry sum. They took matters into their own hands with the help of KMVS by forming craft groups where they could be in control of design and quality.
The result is a range of stunningly beautiful embroidery products which are marketed under the brand name Qasab. They chose the word ‘qasab’ which means craft skill to represent the quality of their items.
Their motto is ‘The work you buy is an expression of our pride’.
The organisation now has a centre in the city of Bhuj in Gujarat which coordinates the women of KMVS in bringing to market the Qasab brand items.
The Bombay Bedspread Company and KMVS: We have lots of special items from Qasab, including bags and pouches, and we are particularly impressed by the luxury cushion covers … (full text).